If you want to make your brand visible in the internet, you have to start working with your social media presence. The thing you should always remember is that your online audience will not come to you; you have to lure them in.
And right now, the best way to lure them in is to join them which means that you have to be active in social networking sites.
Social media refers to the interaction among people in virtual communities. The act of sharing, exchanging, commenting and creating content for interaction are its platforms. Social networking sites have become powerful sources of information. Businesses benefit from this through building customer relationships, marketing research and brand promotion.
You don’t need to hire an expert. You can learn the ropes alone. Here are ten tips on how you can start:
1. Decide on Results- Before starting, decide on the results you want to achieve. Be specific about your objectives. Perhaps, you want your target audience to end up buying your product? Do you want to build a relationship with your customers? Are you establishing your brand? If you know the direction you are going, you will not waste resources, time and effort.
2. Create Profiles- You can start creating your own profiles on social networking sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+. Eventually, you’d be able to choose which one to focus on depending on your audience response. But right now, try each one and test the waters first.
3. Facebook- In Facebook, the best way to build your presence is to start getting people to ‘Like’ your page. As more and more people are subscribed to your page, the easier it will be to share posts and photos with them. Also, be active in commenting. Your audience will appreciate your effort to interact with them.
4. Twitter- Twitter is a good site to keep your audience updated. With Twitter marketing, people can follow you and receive tweets from your business in a timely manner.
5. Pinterest- In 2012, Pinterest has become a shopping haven for internet users. This is where people look for trends and the things they want. You can use Pinterest to drive sales for your business.
6. Who are You?- You should let your audience know who you are and why you’re there. Put descriptions in the ‘About’ part of your profile. People do actually read this part to know about your business. More than that, let your audience know why you’re on a social site as well.
7. Engagement- So, you got people to like you and follow you but without engagement, they can easily ignore you. Give something back to your audience as a show of appreciation for taking time to listen to what you have to say. Give offers, discount coupons and prizes; this will encourage a lot of sharing.
8. Connect- Your profile does not only serve as a place to promote your business online; it is your way to connect to your audience. Internet users like to see the human touch in business profiles; this makes them believe that you actually care about what they say and think.
9. Be Open- There is a huge tendency to keep talking about your business in your profiles. Your audience will like it better if you discuss other topics as well. Talk about interesting topics, relevant issues or ideas. This will attract more followers.
10. Learn Basic Editing- People in social networking sites are easily attracted to photos and images. You must learn basic photo editing so you can make fresh images that people would like to share and comment on.
Building your social media presence will go a long way for your business. You can compete neck-a-neck with your competitors plus, attract more followers along the way.
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