It is no wonder why internet users and online consumers use the Google search engine to look for whatever they want and need. Although Google isn’t the only search engine out there, it has clearly dominated the web. Why do online consumers prefer Google over other search engines?
Because Google can deliver the results you expect. These results are clear and relevant even in your first search query.
Google and Advertising
Google has a very advanced algorithm which allows it to deliver relevant results in a matter of seconds. And if you’re a smart business owner, you’d want to use Google to reach your customers. Google click advertising is a great way to market your business on the internet. Google AdWords will surely help increase visitor traffic in your website. The results from Google AdWords cannot be doubted; Google delivers again and again. The better question to ask is whether pay per click advertising can give you a good return on investment.
Pay Per Click Advertising
Pay per click (PPC) advertising is a way for an individual to buy advertisement listings online. Google click advertising practically works the same way as the PPC ads on other search engines. The process starts with the client choosing appropriate keywords. These keywords are the words that online consumer inputs in the search engine search tab. Once the search query is entered, Google will return the results together with the PPC online ads.
These PPC ads can be seen under the ‘Sponsored Ads’ or ‘Sponsored Links’ which is usually placed above or beside the organic search results (not paid). When online consumers click on these ads, that’s the only time the client will pay Google. Hence, the name ‘pay per click’ display advertising.
Do know that there is a bidding that goes on before the ads are published. Clients need to bid for a specific ad. If an individual gets the highest price, the total amount of clicks multiplied by the bid will be the total amount payable.
How Can This Help You?
The best thing that will come out of your Google click advertising campaign is a huge increase in your monthly web traffic. Since the individual will only pick a keyword, the ads will only be shown to those who searched for that word in Google. Moreover, Google will allow you to pick a specific time to show the ads and restrict the geographic location if you need to.
Not only will a website boost web traffic, it will have a huge improvement on the quality of traffic. As a result, more sale conversions will take place. On top of that, the website owner saves money on the ads since he will only pay if the ad is clicked as opposed to other means of advertisement where you keep paying every time the ad is posted.
With all this said, you should try using Google’s PPC advertising for your website. However, it shouldn’t be what your entire marketing campaign is about. Also, it will be best to have a managed PPC campaign rather than self managing it. If you want a guarantee on ROI, leave the job to the experts.
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