Email marketing is a part of Internet marketing that aims to drive direct sales through advertising and other marketing campaigns using email. In fact, a lot of businesses nowadays have taken the world by storm with the help of this marketing approach to reach out to clients or customers.
Although the traditional methods of marketing are still being used, using the Internet has proven to give a boost to a business’s performance.
The mere fact that most people all over the world has web access whenever and wherever they are makes email marketing a favored marketing strategy because it is notably cost-effective and faster compared to traditional mail, which is more time-consuming and costly. Obviously, this strategy is applicable to those who have existing email addresses. People are always curious about new things, so whenever they chance upon something different, they would click on the link to see for themselves what that person or company has to offer.
Of course, there are some concerns that must be addressed first before doing email marketing. The question: ‘what is spam and how can I prevent my marketing campaigns from being classified as one’ is among the major concerns of small business owners. People do not want to receive junk snail mails so just the same with online mail, people are not keen on receiving spam mails. They do not want their inbox to be filled with unnecessary or unimportant messages.
So what do email marketers do to make sure that their customers will not simply delete their mails or move them to trash because they got mail from an unknown party? When a potential customer enters his or her email address in a website to join a subscription list, this indicates that the person gives his or her consent to receive future emails from the company. It is like giving a handshake as a gesture of trust and permission. That person is given the assurance that his or her email address is safe with the company and that it will not be shared or disclosed to another party. Legitimate businesses know exactly that sending the right email is critical to the success of their email marketing campaigns and strategies.
One of Australia’s top boutiques, Pompidou.com.au, is among the many businesses that use email marketing subscription as another way to grow its clientele and keep them informed and updated with their new offerings or promos. Pompidou is located at Byron Bay in New South Wales, Australia selling labels on women’s wear, men’s wear and homewares. Its goal is to enhance its relationship with its customers and to foster loyalty online and offline. Online customers get to enjoy the same superb customer service as would offline customers who’d shop in the actual store.
Customers living far from the boutique can join the mailing list to receive newsletters about new arrivals, promos, exclusive sales, designer previews, etc. The best thing about this is that customers also receive a 10% discount code for their next purchase at the store. The Pompidou website has a page where interested individuals can join the mailing list by simply entering their email addresses.
By joining Pompidou’s emailing subscription list, customers can transact with the company as they would with any other store online. After receiving the store’s confirmation of the email address, the customer would then need to make a verification and the registration of the subscription is successfully done. The boutique always sends out newsletters whenever there is something new going on.
Email marketing may seem tricky at first but once a company launches it the right way, the rest will follow, making the business more successful and profitable.
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