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Online businesses cannot survive without the use of effective marketing strategies. Internet marketing can attract a lot of people to your website, which can eventually result to an increase in sales and revenue.
Aside from that, it enhances the branding of your business and the products or services it offers. With all of the new marketing strategies coming into the picture, it has become difficult to decide which is more effective to use. One of the marketing strategies that is now becoming popular is email marketing.
Email marketing is a means of directly conveying a commercial message to a group with the use of email. The emails are sent to a current or potential customer. The emails are used to send ads, solicit donations or sales, request business and of course, to build trust and brand awareness. Just like other online marketing tools, the web offers quite a lot of email marketing software. Because of the many competing software out there, online marketers should choose wisely, identifying what is spam-prone and which is not. This allows them to use the software that is capable of really sending the right email. As you search for the best software, it is almost impossible to not come face to face with two of the most popular and competing applications: Aweber and MailChimp.
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To be more familiar, defining the two would be appropriate. Aweber is a software that includes email newsletters, conversion of RSS to email and autoresponders. MailChimp, on the other hand, helps you design email newsletters, share them on social networks and track your results, just like having your own publishing niche. With these two competing software, which is the best to use?
Let’s find out.
Form Design Tools
Aweber has quite a lot of form designs where a wizard permits you to control or customize the font, size, color elements and the wording of the designs. There are instances when its built-in opt-in forms are a little slow but you are assured that you will not run out of design concepts. The downside, however, is that you have to perform customizations manually. MailChimp, on the other hand, offers external opt-in forms. These opt-in forms provide many options that will allow you to develop a branded standalone page which can be hosted on the site. MailChimp also gives you a raw code to give you full control of everything; giving you the flexibility to design DIY style.
In this aspect, it shows that Aweber has quite a little edge over MailChimp because of its powerful built-in opt-in forms, making it easier for online marketers to navigate and maximize its features.
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Email Tracking
When it comes to email tracking, Aweber offers a more sophisticated monitoring system. Its features are considered comprehensive in a sense that it tracks and opens with just one click on the mouse. In Aweber, you are also assured that your domain links in your email are sent in the exact format. MailChimp does not have a tracking system like that of Aweber’s and only makes use of a system that places a star next to the subscriber who opened an email. With regards to the domain links, MailChimp links are converted to longer links that may cause the subscriber to hesitate and prevent them from clicking.
Auto Responder Efficiency
Aweber assigns a number to each email that goes to its subscribers in order to manage the site’s email follow-up sequence. It is possible to know which messages were sent to the different subscribers. And you can also filter your subscriber list, making it easy to point out specific subsets to manipulate your database. MailChimp’s autoresponder management system is more straightforward. It allows you to send your emails to a few subscribers on a specific criteria.
Although MailChimp has greater design flexibility, Aweber has a strong deliverability and tracking system. Overall, Aweber has more powerful features in terms of email follow-ups and tracking, which makes it more appealing for online marketers.
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