Theskincareshop.com.au is a 100% Australian owned business based in Brisbane that sells high-quality and professional skin care products that would make everybody feel beautiful as what their slogan says.
To complement their marketing strategies, their online site makes use of the social media platforms such as Facebook (already with 2,869 likes), Twitter, and Google+.
The site also offers gift certificates, gift wrapping services and free deliveries for clients. Customers can go online to sign up and/or login and add products to the shopping cart as easy as one, two, three. The site has a contact form and a list of email addresses and contact numbers where customers can express their testimonials, comments as well as their suggestions. One unique strategy that they are currently using is their system of rewarding people who would sign themselves up as members of their online community. Members will get coupons for different prices. This is indeed an effective strategy to get the attention of the site viewers. Overall, they have a great looking and user-friendly website.
We actually think that theskincareshop.com.au showcases pieces of genuine skin products that will intensify the desire of each women to look and feel good. A variety of the skin care products offered by the shop can be seen in the homepage of the site. This provides the customers with a good view of the products available, giving them an insight on what to actually expect from the shop. The middle left portion of the site has a link that enables patronizers to like the official Facebook page of theskincareshop. This increases the shop’s social media presence, allowing more interested viewers to be updated with the shop’s Facebook newsfeed and wall posts. The only downside is, when you click the Facebook’s like button, the drop down feature overlaps with the links that direct visitors to other features of the site such as the list of registered therapists, skin analysis and the like.
The upper left portion of the header shows the company’s logo and the search button that allows the customer to easily search for the products that she needs. The upper right portion on the other hand features the company’s contact number and tabs linking to the different forms of assistance that are available such as the Help Desk, Beauty HQ, FAQ, as well as the Login tab. We perceive this as a good setup since these tabs do not take away the viewers’ attention from the products the shop is selling. What’s good is that the various products are categorized according to the part of the body that they are intended for. The viewers just have to click on the body part then they are automatically directed to the specific products on deck.
The middle part of the site shows the products that are currently on sale. We find this an effective way for customers to immediately see which products they can purchase at discounted prices. Aside from the products on sale, the site also shows the latest and most sought after products, making it a lot easier for the customers, especially for the first time visitors, to determine which of the products are best sellers. Another helpful feature of the site is their blog page that contains articles talking about the latest beauty issues as well as the tips on how to handle these common beauty problems.
We must say that theskincareshop.com.au was able to pull it off when it comes to the presentation of their products. However, it is recommended that the site color be improved, perhaps a lighter color to make it more inviting. But as far as the marketing and communication are concerned, the site has successfully used social media to spread the good news about their products, enabling them to reach as many potential customers as possible.
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