Stuck on You is an Australian e-business owned by Carrie Felton, which specialises on name labels and personalised gifts. It has gained popularity among busy mothers all over the country. The products are ordered online and delivered to the homes of the store’s customers.
The online store takes pride on its exceptional customer service and has progressed with an expanded range of products – learning books, personalised clothing, canvases, drink bottles, lunch boxes, library bags and so on. To date, it caters its products to customers in different places around the world.
A lot of business owners have long realised that social media is not only an avenue to reconnect with friends colleagues or meet new friends, but as a virtual place to share their passion or information and establish rapport with their customers. And it’s all thanks to today’s popular social media platforms like Facebook, Twitter, Google+, Pinterest, Youtube and LinkedIn among others.
Memberships in these networking sites are increasing – and, there is no stopping that – which means there is an immense opportunity to create a good foundation for an e-business to be recognized by many people all over the world and thus, build an audience. For instance, Twitter has become a wonderful tool used as a marketing strategy. In fact, twitter marketing helps business owners to effectively engage with their audience.
An online business like Stuck on You has seen the merit that these social media platforms can foster for its name labels and personalised gifts products. People go online to check their feeds and update their posts. Every minute, parents especially mothers go online on Facebook. Part of Stuck on You’s marketing strategy was to create and now maintain its Facebook fan page to ensure that their customers get the latest special offers and news. These bits of information are oftentimes shared by existing customers and find their way through the news feeds of their friends. Curious friends would then check out what Stuck on You is all about. That’s the power of sharing. And with people spending a significant amount of time on Facebook, it really gives every business the chance to grab their audience’s attention. Prospective clients can turn into loyal customers. That old known tactic called “word of mouth” has become virtual.
Facebook has become an incredible content platform. It is not surprising that more and more businesses have decided to utilise it as well. It is a good way to extend their message to more people. When people find out what these businesses have to offer, they are more likely to click “Share”. They provide their own network to be the channel for others to come upon such information. This gives businesses an opportunity to connect with these people.
The official Facebook page of Stuck on You gives their audience a welcoming feel. It has games wherein people can participate by clicking the link to the blog and the lucky ones get to win great prizes. Notably, visitors of Stuck on You never run out of interesting posts to read. The business interacts with its visitors in a friendly manner. Its audience would willingly share their blogs that is relevant to the business. You would notice that Stuck on You has a very viable social media marketing strategy when you visit their official Facebook page. It has defined its business goals to maximise its return on investment without the hitch of shelling out too much.
A Facebook fan page can work wonders for an online business only if the right actions are done. Stuckonyou.com.au has set a good example in proving that working smart and using the right marketing strategies can significantly improve the business’ bottom line.
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