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Swishlily.com.au—Fabulous Shopping Website

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Swishlily.com.au—Fabulous Shopping Website   marketing case studies If you haven’t seen swishlily.com.au yet, do so now. This fabulous shopping website will be our main topic of conversation today. There are countless online stores today but not all of them click with consumers.

You’d think that if an online store doesn’t make money, it might not be selling products that customers are looking for. But, that’s really not the problem at all.

A shopping website needs to have the right components to appeal to consumers. If you are planning to start your own online store, we can use swishlily.com.au as a perfect example of the site you should be looking to make:

•    Simple and not over-the-top.

If you notice, the swishlily.com.au site is quite simple. Its main colors were purple and pink which is just fitting for a baby product store. Mothers will be attracted to this site because of the soft colors and theme. The simplicity of the site makes it load very fast which is something every internet user likes.

Swishlily.com.au—Fabulous Shopping Website   marketing case studies

•    Clear and easy layout.

Swishlily.com.au also kept it simple with its layout. Upon landing on the home page, you can already see the categories of products you can browse from. The left rail provides a more detailed list of all the categories. On the top rail, you can see the links to important pages that customers must read. Everything is pretty much laid out in front of the visitor which makes it an easy browsing experience.

•    Easy on the eyes design.

The moment you enter swishlily.com.au, you’ll notice that the design is very easy on the eyes. The pictures choice is great and there are no flamboyant effects at all. The only multimedia file there is a YouTube video that you can choose to play or not. It won’t load automatically as well.

Swishlily.com.au—Fabulous Shopping Website   marketing case studies Now that you know what makes swishlily.com.au a fabulous online store, it is time that you learn how to start a website yourself. You can actually create your own site for free as there are several free online tools that you can use.

First, you need to get a domain name for your online store. Next, you get a web host for your site. Web hosting services can be free or paid. Of course, you’ll have more benefits with paid ones. Third, you should make a design already. You can use web development studio to create your own website. However, if you want to make it look more professional and attractive, hiring a web designer is a must. Last, add the content, links, photos, products and other information that the consumer needs.

Before I forget, make sure that you are very detailed with your terms and policies regarding shipments, payments, refunds/replacements and order processes. It is best to create a separate web page for each. Further, it will be a good idea to put all your testimonials on one page and make sure it is always updated. Consumers like reading feedback. If you are able to get all these on your website, you can be as fabulous as swishlily.com.au.

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