You have a website that showcases your products or services. This is a place where old and new customers can get more information about your business. But, is the information on your website enough?
Usually, what customers can read from your website are descriptions of what you offer. The content is merely targeted to what you are selling. In this case, the information is not enough.
If you really want to capture the attention of your audience, you must start making a small business blog. Why? For one, 78 percent of people who use the internet to make an online research on a product before they make a purchase. That information is from The Pew Research Center and it can’t be overlooked. You need to start your own blog to share more interesting and helpful information about your business.
What is a business blog? It is where you can post fresh, updated and relevant content for your business. Linking your business blog to your website will increase your online marketing success. Internet users like to read and gather information online. Give them what they need so you can connect to your customer base effectively. Writing about tips, product reviews and other helpful articles will be a big help to your business. How exactly can a small business blog help your business?
• There will be increase in website traffic. A huge benefit from blogging is to drive more traffic to your business website. Although your website is already optimized with keywords, imagine what two optimized sites will do for your business. The blog is home to keyword rich articles too. This will lead internet searchers to the blog site which will eventually direct them to the main website.
• It can be linked to social media platforms. You can link your blog site to your social media accounts. Once you post an article, your network of friends in your social media accounts will automatically see this. Not only are you creating content for random internet searchers, you are also creating content for your direct audience. Hence, you will enjoy more traffic from old, new and random customers.
• It is organic. Do you know that you can make a business blog without spending a penny? There are free blog sites that you can sign up for. And if you choose to write content yourself, you won’t have to spend anything too. At the end of the day, you will get organic results which search engines favor more.
If you’re convinced on making a business blog, why not work on forum marketing too? Those who are very active in forums are experts, bloggers and consumers. If you can start marketing on forums, you can get the attention of these people which will help in making your business more visible online.
You shouldn’t even be thinking twice about making a blog for your small business. While you may want to hold out on creating one in the coming days, you’ll also realize that you won’t be able to hold out any longer. Competition is steep and unless you have your feet in the door, you won’t win anything.
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