It is evident that mobile media – no matter how relatively new – is taking the world by storm. Marketing experts are keeping their eyes close on the development of new marketing strategies utilizing digital media as a means to reach more consumers.
Survey shows that the digital influence will have an increased focus this 2013. New avenues for both business owners and consumers are emerging with the help of these mobile media tools. Reports show that the use of mobile media is gradually taking over what is presently being used as a proven and tested means to reach out to consumers.
The widely used traditional media like print – newspapers and magazines – will continue to fight for more audience over mobile marketing. With the growing popularity of electronic gadgets like tablets and smartphones, consequently, the digital channel will indeed bring a new perspective to small business owners in terms of utilizing simple yet effective marketing strategies. This change is not obvious for someone who is not observant quite enough. However, if you look closely and start making comparisons, you will realize that our world is now embracing mobile innovations.
Today, more and more businesses are investing in social media management systems or SMMS. Marketers manage multiple Facebook and Twitter accounts under one platform when monitoring and analyzing their marketing tactics. Email campaigns and paid search continue to be the trend for online marketing. In spite of the hype that mobile media is getting, handling a new technological channel like this still seems to be a complex subject especially for marketing teams that are new to the concept. Hence, to be abreast and to stay ahead of the game, they need to carefully analyze how to integrate this fairly new channel to their already existing portfolio of marketing strategies.
The retail sector is switching to smartphones and tablets to have a better influence since shoppers are also willing to try new avenues when making their purchases. The trend here is not about direct selling through these electronic gadgets; it is more of influencing the owners of these gadgets to drive in-store conversion. With the increasing number of mobile users, marketers should value the importance of making the groundbreaking shift to mobile marketing. They need to understand that mobile channels are the next-generation link for businesses and consumers. Many users admit that they use their phones as a means to look up what is new and trending – anytime, anywhere. They get to stay informed with more convenience through mobile media. The gadget they have in their hands serve as the shopping window of businesses. Therefore, with the increasing functionality of mobile media in the years to come, we are bound to see a spike in mobile marketing campaigns from small and midsize to large scale businesses. The mobile influence on store-related sales is already proof. This trend will carry on in the future.
Mobile channels are radically providing people with a more convenient channel to gather and disseminate information to the public. Notably, the shopping behaviour of customers is converging with the emergence of mobile media. Of course, even with what is already present, some are still having doubts whether investing in this new channel will really have a bigger advantage over traditional media. They want to make sure that the abrupt change will not be a complete waste of time, money and effort. After all, facilitating mobile services entails an increase in the business’ marketing and overhead expenses. But marketers are aware of the growing importance of new mobile tools and the need to integrate this with their current marketing practices to stay competitive.
Given this continuing trend, it will not be surprising to see organizations creating a new role within their marketing teams that focuses on utilizing mobile media as a comprehensive tool to conveniently reach their target market.
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