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The term “mobile commerce” nowadays is truer to the word “mobile” than it ever was before, thanks to the latest technologies. People now communicate with one another wherever they are at the moment. It also means the 21st century wired person’s reaction time is much faster than it was before. If you’re seeking to gain the
attention of the mobile market for your business, you’re going to have to market your products at same pace.
Mobile Marketing
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What exactly is the nature of this new and more mobile marketing? Simply put, it’s marketing that follows or mimics the current and future habits of the mobile market.
And take note: the mobile market encompasses nearly all customer niches you can think of for most consumer goods-based industries around the globe, simply because more and more people access mobile devices like cellphones, smartphones, tablets, and laptops—and do it more often. Your potential customers now spend more of their time online, using their mobile device, than they do reading traditional magazines or newspapers, listening to traditional radio, or watching regular TV. Your traditional marketing and mobilization plan must reflect this, or else you’ll literally be blowing your trumpet in places where they aren’t paying attention, or aren’t there at all.
Just to give you a more concrete idea of how global and mobile the mobile market is, take a look at some of these forecasts for 2013-2014:
- Out of 6 billion people, 4.8 billion will regularly use a mobile device.
- Mobile e-commerce is on the rise. Soon, one person will be making an online purchase every 2 seconds, via his or her mobile phone. (In 2011, the value of transactions made over mobile devices already totaled US$ 241 billion.)
- Over 50% of emails will soon be read from a mobile device, instead of a desktop computer.
- At any given time, over 51% of Google searches will be done using a mobile device.
- 80% of retail merchants will spend their money and best efforts into providing mobile commerce services (i.e., selling their goods to consumers online).
Tapping the Mobile Market Boom
Given this kind of market dynamics, how would you go about setting up your mobile marketing?
Step 1. Set up a mobile device-friendly website or mobile app.
If you’ve already made a regular website for people to browse and buy your products in online, it may look too small for the mobile device’s screen (or be too small, or un-clickable, touch-screen technology). You need to have either a new mobile-friendly website made, or hire someone to create “plug-and-play” platforms or apps to help your potential customers interact with your existing web-based system.
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Step 2. Create a QR code for your business.
For a more personalized customer experience, you should have a QR code made. These are black-and-white bar codes that allow people to link quickly to your website (or anything else you want accessed online), and includes info on your business phone numbers, email, or social media accounts names.
Step 3. Get familiar with the mobile lifestyle.
Know firsthand how it all works! Download all the social media apps such as Facebook, Twitter, LinkedIn, Instagram, Amazon, and eBay for your mobile device, and other related apps that will allow you to browse and shop online. Know what it feels like to search for products and services you like online, using your mobile device. Observe what made you listen to your family’s or friends’ product recommendations and buy something online (again, with your mobile device).
Step 4. Craft your mobile marketing campaign.
Based on your own experience, what’s the fastest and most persuasive way to convince people to buy your products online? How will you harness mobile social media and your app? Plan it, schedule it, and do it. Use your computer and mobile device, so you can tweak and respond to your customers wherever you go.
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